https://referently.com/tags/social-commerce/ Recent content in social commerce on Referently.com Hugo -- gohugo.io en-us Tue, 24 Mar 2026 00:00:00 +0000 https://referently.com/how-consumers-actually-move-from-discovery-to-purchase-in-2026/ Tue, 24 Mar 2026 00:00:00 +0000 https://referently.com/how-consumers-actually-move-from-discovery-to-purchase-in-2026/ Watch how people buy things now and you’ll notice it’s no longer a neat funnel—it’s more like a looping, fragmented path where discovery, validation, and decision-making keep blending into each other. A product might first appear in someone’s life as a passing image in a feed, then resurface days later through a search, and finally get validated through a completely different channel. The journey isn’t linear anymore, and brands that still think in straight lines tend to miss where decisions are really happening.