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      <title>Meta&#39;s Facial Recognition Badge and World Foundation&#39;s Token Sale Are Selling the Same Product</title>
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      <pubDate>Sat, 25 Jul 2026 00:00:00 +0000</pubDate>
      
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      <description>I&amp;rsquo;ve been dismissive of &amp;ldquo;proof of human&amp;rdquo; as a category for a while. It sounded like a solution chasing a problem that mostly affected crypto airdrops and dating app catfish, not something a platform with three billion users needed to solve.
I was wrong about the addressable market, if not about the mechanism.
Meta launched Facebook Verified, a free program that checks a facial recognition selfie and assigns a badge confirming you&amp;rsquo;re a real person.</description>
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