https://referently.com/tags/content-marketing/ Recent content in content marketing on Referently.com Hugo -- gohugo.io en-us Thu, 07 May 2026 00:00:00 +0000 https://referently.com/the-referently-glossary-of-digital-marketing-definitions-for-growth-practitioners/ Thu, 07 May 2026 00:00:00 +0000 https://referently.com/the-referently-glossary-of-digital-marketing-definitions-for-growth-practitioners/ A working reference for the vocabulary of digital marketing and growth — organized by channel and discipline. Definitions are written for practitioners, founders, and analysts who move fast and need the concepts straight. Acquisition and Channels CAC (Customer Acquisition Cost) The total cost of acquiring a new customer — all sales and marketing spend divided by the number of new customers acquired in the same period. CAC is the fundamental unit economics metric on the cost side.